Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single High Price Makes a Lower One Feel Like a Steal
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect — the phenomenon where adding a strategically priced third option makes a middle option look dramatically more attractive. They walk through the classic Economist subscription experiment, where a seemingly redundant print-only offer boosted sales of the digital-plus-print bundle from 32% to 84%. Then they turn to modern applications: how SaaS companies use 'decoy tiers' to steer customers toward premium plans, and how a gym membership structure can nudge you toward the annual contract. But they…
The skinny
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