Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Your Perceived Value
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack the psychology of the free trial—not as a lead magnet, but as a price anchor. They explore how a thirty-day free trial can make a $29 per month subscription feel like a steal, because your brain has already valued the product at zero and needs a reference point to justify the switch. Using the example of a meditation app that moved from a seven-day trial to a thirty-day trial and saw a twenty percent increase in conversion, they break down the 'zero price effect' and the 'endowment effect' in action…
The skinny
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