Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single High-Priced Bundle Makes Your Main Offer Feel Like a Deal
In this episode of The Pricing Marketing Podcast, Lucas and Luna dig into a clever pricing tactic that flips the classic decoy effect on its head: the high-priced bundle. Instead of anchoring customers to a premium option, some companies use a deliberately overpriced bundle to make their main offer look reasonable by comparison. We explore real-world examples, from software subscriptions to fitness memberships, and break down the psychology behind why this works, when it backfires, and how to calibrate the price gap so customers actually move to your target tier. Along the way, Lucas shares a…
The skinny
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