Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy Effect in Subscription Pricing
Why do so many subscription services look the same on the outside but feel different on the inside? This episode unpacks the decoy effect: how adding a strategically priced third option can flip your customers' decision from the cheap plan to the one you actually want to sell. Lucas and Luna walk through a classic example from The Economist's print-vs-digital pricing, then get into how modern SaaS companies like Spotify and Netflix use decoys in their tier structures. They discuss when decoys backfire, how to test them without alienating your base, and why a decoy that seems…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.