Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Your Subscription Decision
In this episode, Lucas and Luna unpack the psychology of the free trial — not as a marketing gimmick, but as a price anchor. How does a zero-dollar price point reshape what you're willing to pay later? They explore the concept of 'paid exit' vs. 'free trial,' using examples from streaming services and software. Lucas cites a study showing that users who start with a free trial are 40% more likely to subscribe long-term, even if the trial is only 7 days. They discuss the 'endowment effect' in trials: the more you use a service, the more you value it, and the…
The skinny
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