Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Makes You Buy More
Episode 110 of The Pricing Marketing Podcast. Lucas and Luna unpack the 'unit bias' pricing trap — how presenting a price per item versus per bundle changes what people buy. Using the case of a bulk coffee retailer that shifted from per-pound to per-cup pricing and saw average basket size jump 18 percent, they explore why shoppers anchor on the single-unit price even when the bundle is cheaper. They also look at how streaming services use this effect with per-season vs per-episode pricing, and how a SaaS company increased upsell by 22 percent just by changing their tier display…
The skinny
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