Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Rule of 100 in Pricing Discounts
In this episode, Lucas and Luna unpack the Rule of 100 — the psychological threshold that determines whether consumers respond better to percentage or dollar discounts. Using real-world examples like a $50 sweater versus a $200 jacket, they explain how marketers can anchor value by choosing the right discount format. Includes research from marketing professor Akshay Rao and insights on framing savings for products under and over $100. A practical guide for anyone setting prices or running promotions.
#RuleOf100 #PricingPsychology #DiscountFraming #AkshayRao #ConsumerBehavior…
The skinny
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