Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Priced Option Shapes Your Choices
When software companies offer three pricing tiers, the middle option usually wins. But what happens when a company removes the anchor and offers only two choices? In this episode, Lucas and Luna explore the decoy effect through the lens of a real SaaS case: how a project management tool increased conversions by 23 percent simply by adding a higher-priced plan. They break down the psychology behind the decoy, why the middle option feels safe, and how marketers can use anchoring to guide customers toward a target tier without feeling manipulative. Lucas shares a concrete framework for designing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.