Shows / THE DIGIBLE DUDE
THE DIGIBLE DUDE
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.
Episodes
- THE DIGIBLE DUDE
Ben Pleat: How Resident Communities Are Changing Multifamily Marketing & AI Search (Part 1)
A strong sense of community can do more than improve the resident experience. It can become one of a property's biggest marketing advantages. In Part 1, Reid…
- THE DIGIBLE DUDE
Shawn Mullahy: Why Apartment Discovery Is Changing & What It Means for Multifamily (Part 2)
As AI changes where renters search, it's also challenging how multifamily marketers measure success. In Part 2, Reid continues his conversation with Shawn…
- THE DIGIBLE DUDE
Shawn Mullahy: Why Apartment Discovery Is Changing & What It Means for Multifamily (Part 1)
Apartment discovery is changing, and the properties that don't adapt could find themselves harder to find. In Part 1, Reid sits down with Shawn Mullahy, CEO of…
- THE DIGIBLE DUDE
Leslie Mathis: Why Growth Requires Coaching, Truth Tellers & the Right People (Part 2)
The right people can change the trajectory of your career. In Part 2, Reid continues his conversation with Leslie Mathis to explore the role coaching…
- THE DIGIBLE DUDE
Leslie Mathis: Why Growth Requires Coaching, Truth Tellers & the Right People (Part 1)
Creating a meaningful space for women in multifamily takes more than putting people in a room. In Part 1, Reid sits down with Leslie Mathis, Founder of…
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Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 2)
AI can make marketing faster and more efficient, but only if the foundation underneath it is solid. In Part 2, Reid continues his conversation with Scott Hill…
- THE DIGIBLE DUDE
Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 1)
Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss…
- THE DIGIBLE DUDE
Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 2)
Creating more content isn’t necessarily the answer. Creating content that people and AI can actually trust is. In Part 2, Reid continues his conversation with…
- THE DIGIBLE DUDE
Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 1)
The rules of search are changing, and multifamily marketers need to change with them. In Part 1, Reid sits down with Digible’s own Kristen Powers and Cherry…
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Bobbi Steward: How Revyse Is Reinventing Vendor Management
Vendor management has become a strategic advantage for multifamily operators, helping teams reduce risk, control costs, and make smarter decisions across their…
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Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 2)
AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of…
- THE DIGIBLE DUDE
Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 1)
Better website data can change the way multifamily marketers understand the renter journey. In Part 1, Reid sits down with Yuri Star, CEO of Jonah, to discuss…
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Scott Allan: How AI Is Transforming the Future of Multifamily Leasing
AI is changing the leasing experience, but success depends on more than just adopting new technology. In this episode, Reid sits down with Scott Allan, Chief…
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Jamie Gorski: The AI Free Time Trap & Why More Technology Won't Fix Your Team
AI can save your team hours every week. But then what? In this episode, Reid sits down with Jamie Gorski, Co-Founder of Journey Lens and Founder of Catchpoint…
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Christian Davis: Why Multifamily Needs Facts, Not FOMO
The latest technology isn't always the right technology. In this episode, Reid sits down with Christian Davis of Lighthouse to discuss why multifamily…
- THE DIGIBLE DUDE
Josh Hinchley: Why Great Leaders Don't Let AI Replace Great People
Technology is changing the way multifamily operates, but great leadership is still what makes the biggest difference. In this episode, Reid sits down with Josh…
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Lia Nichole Smith: Stop Selling Products. Start Solving Problems.
What if the biggest problem with multifamily marketing isn't the technology—it's the messaging? In this episode, Reid sits down with Lia Nichole Smith of…
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Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 2)
AI is changing apartment search—but is the industry ready for it? In the second half of Reid's conversation with Jennifer Cyphers, Founder and CEO of Pinwheel…
- THE DIGIBLE DUDE
Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 1)
What happens when renters start their apartment search with ChatGPT instead of Google? In this episode, Reid sits down with Jennifer Cyphers, Founder and CEO…
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Jonas Bordo: Apartment Search Is Still Broken & Why the Future Is Agentic (Part 2)
Most apartment operators think they know who they’re competing against. According to Jonas Bordo, they’re probably missing the bigger picture. In the second…
- THE DIGIBLE DUDE
Jonas Bordo: Apartment Search Is Still Broken & Why the Future Is Agentic (Part 1)
Apartment search is overdue for a rebuild. In this episode, Reid sits down with Jonas Bordo, co-founder and CEO of Dwellsy, to unpack why the rental…
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Why AI Might Not Improve Your NOI (& What Actually Will)
As AI adoption accelerates across multifamily, operators are being forced to rethink how their businesses are structured, staffed, and scaled. In this episode…
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EP239 Lindsay Jacobs: Why Human-Centered Marketing Beats Automation Every Time
Marketing today isn’t about pushing more leads.It’s about clarity, differentiation, and actually creating value people feel.In this episode of Digible Dudes…
THE DIGIBLE DUDEThe Biggest Problem With Single-Channel Multifamily Marketing
Most multifamily operators still rely on ILS and paid search as their primary marketing engine. For years, that worked.Now it’s quietly driving up cost per…
THE DIGIBLE DUDEEP238 Shellie Greer: How Ovation Builds Apartments That Suit Every Lifestyle
Most apartment communities focus on amenities. Ovation focused on experience. And it changed everything. Shellie Greer, Director of Ovation Lifestyle, shares…
THE DIGIBLE DUDEMultifamily Marketing Principles You NEED To Know
This episode is equal parts actionable strategy and candid industry reflection. Perfect for marketers, operators, and anyone passionate about getting real…
THE DIGIBLE DUDEWhy Multifamily Marketing Fails Without Strong Account Management
In this episode of Riffing with Reid, Reid sits down with Ian Hay,Senior Account Manager at Digible to explain why account management is the missing link in…
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Best Moments of The Digible Dudes & Riffing with Reid (2025 Recap)
A highlight reel of the best moments from The Digible Dudes and Riffing with Reid in 2025. Key conversations, sharp insights, and standout clips from a year of…
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EP237 Darren Lee: How to Build a Demand Engine With a Content Ecosystem
People don’t buy products, they buy people, stories, and values. In this episode of the Digible Dudes podcast, Reid sits down with Darren Lee to explore how…
THE DIGIBLE DUDEHow to Fix Your Multifamily Marketing Strategy in 2026
How to Fix Your Multifamily Marketing Strategy in 2026 In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at…
THE DIGIBLE DUDEHow to Use AI Search to Transform Your Multifamily SEO Strategy
How to Use AI Search to Transform Your Multifamily SEO Strategy In this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how…
THE DIGIBLE DUDEWhy Email Is Still a Powerhouse for Multifamily Marketing
Why Email Is Still a Powerhouse for Multifamily Marketing In this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager…
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EP236 Devin Shurtleff: How Opiniion Is Redefining Resident Experience With AI
Opiniion is transforming how multifamily teams understand and serve their residents. In this episode of the Digible Dudes podcast, Devin (CEO of Opiniion)…
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EP235 Leslie Mathis: Why Multifamily Marketing Fails Without Operational Alignment
Multifamily marketing does not work in a vacuum. In this episode of the Digible Dudes podcast, host Reid sits down with Leslie Mathis, founder of Streamline…
THE DIGIBLE DUDEDesigning Customer Experience That Scales in Multifamily
Designing Customer Experience That Scales: How Multifamily Teams Blend Human Touch, Process, and AI In this episode of Riffing with Reid, host Reid Wicoff…
THE DIGIBLE DUDEStop Budgeting Like It’s 1999 | Riffing with Reid
Reid Wicoff, CEO and co-founder of Digible, is back with another solo riff… kind of. With David still clocking ultra-marathon miles and family time, Reid keeps…
THE DIGIBLE DUDEWhy FAQs Could Be Your Secret Weapon in AI Search | Riffing with Reid EP4
In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the…
THE DIGIBLE DUDEHow to Use Geofencing to Drive More Qualified Leads | Riffing with Reid EP3
In this episode of Riffing with Reid, Reid sits down with Matt Slankard, Paid Media Strategist at Digible, to break down exactly how geofencing works, why it…
THE DIGIBLE DUDEThe Ultimate Paid Media Strategy for Multifamily Marketers | Riffing with Reid EP2
Stop wasting ad spend and start turning every click into a lease. In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us…
THE DIGIBLE DUDE10 Multifamily Marketing Principles You Need to Hear | Riffing with Reid EP1
Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with…
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EP234 Ryan Funt & Jordan Girard: How Fitzrovia is Building Canada’s Most Innovative Rental Communities
Fitzrovia is redefining purpose-built rentals in Canada. In this episode of the Digible Dudes podcast, Ryan Funt (VP of Marketing) and Jordan (Marketing…
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EP233 Kristi Fickert: The Most Underrated Marketing Strategy in Multifamily
How Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible Dudes In this episode of the Digible Dudes podcast, we sit down with Kristi…
THE DIGIBLE DUDEEP232 Windell Mollenido: The Real Impact of AI in Multifamily Property Management
Windell Mollenido, VP of Marketing and Technology at The REMM Group, joins us to reveal the real impact of AI in multifamily. This isn’t about hype or quick…
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EP231 Dani Black: Redefining Multifamily Maintenance Management with AppWork
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now…
- THE DIGIBLE DUDE
EP230 Pratik Dhebri: How AvalonBay Is Disrupting Multifamily Tech with AI, Data & Human Touch
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now…
- THE DIGIBLE DUDE
EP229 Shelly, Brian & Anne: How to Simplify The Multifamily Customer Journey
What if the reason you're losing leases isn't your marketing budget… but your broken customer journey? In this episode, we sit down with Shelly Steitz (Cadence…
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EP228 Justin Jones: How AI is Disrupting Multifamily Real Estate in 2025 | Justin Jones
In this episode of the Digible Dudes Podcast, we sit down with Justin Jones, better known as The Multifamily AI Guy and AI Evangelist at Hyly.AI. From mindset…
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EP227 Laurel Zacher: Why Most Multifamily Firms Still Don’t Have a CMO
In this episode of the Digible Dudes Podcast, we sit down with Laurel Zacher, Founder of LZ Strategic and former VP of Marketing at Security Properties…
- THE DIGIBLE DUDE
EP226 Michelle Smith: How to Build High Quality Vendor Partnerships in Multifamily
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now…
- THE DIGIBLE DUDE
EP225 Eric Clark: Why Physical Marketing Still Wins in a Digital-First World
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now…
- THE DIGIBLE DUDE
EP224: How to Find Your Purpose in Life & Business (The Ikigai Method)
In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion…
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EP223: Why Most Agencies Struggle to Scale
In this episode of the Digible Dudes Podcast, Reid and David dive deep into the scaling challenges facing digital marketing agencies, especially within the…
- THE DIGIBLE DUDE
EP222: How to Improve Your Multifamily Marketing Strategy (The Misogi Method)
In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed…
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EP221: How to Get the Most Out of Every Meeting and Drive Actual Results
How to Run More Productive Meetings | Death by Meeting | Digible Dudes Podcast Welcome to another episode of the Digible Dudes Podcast! In this episode, David…
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EP220: Are Business Books Actually Helpful? (Here’s What No One Tells You)
Are Business Books Really Helping You Succeed – Or Just Selling You Hype? In this episode of the Digible Dudes podcast, David and Reid break down the hidden…
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EP219: Zillow Paid $100M for Redfin’s Listings (Was It Worth It?)
The multifamily marketing landscape is shifting big time! In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the…
- THE DIGIBLE DUDE
EP218: The Hardest Part of Being a Founder (No One Talks About This!)
In this episode of the Digible Dudes podcast, co-founders David Staley and Reid Wicoff dive deep into the unspoken challenges every founder faces-from identity…
- THE DIGIBLE DUDE
EP217: Digible 2024 Recap - Growth, Challenges & Lessons Learned
In this episode of the Digible Dudes podcast, co-founders David Staley, Reid Wicoff and Nicole Staley reflect on the transformative journey of 2024, a year…
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EP216: The Ultimate Solution to Multifamily Utility Management (Public Grid)
In this episode of the Digible Dudes podcast, we’re joined by Joe Robbins, Co-Founder of Public Grid, to explore how technology and innovation are disrupting…
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EP215: How to Build a Successful Property Management Business in 2025
In this episode of the Digible Dudes podcast, we’re joined by Misty Rowell, founder of Elev8 Residential, for an in-depth look at developing property…