The Biggest Problem With Single-Channel Multifamily Marketing
Most multifamily operators still rely on ILS and paid search as their primary marketing engine.
For years, that worked.Now it’s quietly driving up cost per acquisition.
In this episode of Riffing with Reid, RayAnn Corton, Account Strategist at Digible, breaks down why single-channel marketing is limiting exposure, inflating CPAs, and forcing operators to compete harder for the same renters.
The conversation moves beyond surface-level media mix advice and into the real issue: over-reliance on bottom-funnel channels without building brand demand upstream.
If you’re investing heavily in ILS and…
The skinny
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