Why Multifamily Marketing Fails Without Strong Account Management
In this episode of Riffing with Reid, Reid sits down with Ian Hay,Senior Account Manager at Digible to explain why account management is the missing link in multifamily marketing performance.
They break down how great account managers translate digital marketing data into real leasing outcomes, why clicks and CTR don’t tell the full story, and where attribution breaks inside multifamily tech stacks.
The conversation shows how marketing only works when data, CRM insights, and leasing reality are aligned.If multifamily marketing looks good on paper but leasing lags behind, this episode explains…
The skinny
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