Ben Pleat: How Resident Communities Are Changing Multifamily Marketing & AI Search (Part 1)

THE DIGIBLE DUDE · Nov 5, 2026 · 31m

A strong sense of community can do more than improve the resident experience. It can become one of a property's biggest marketing advantages. In Part 1, Reid sits down with Ben Pleat, CEO and Co-Founder of CobuAI, to discuss how building meaningful connections between neighbors can improve resident retention, create more authentic property experiences, and help communities stand out in an increasingly competitive multifamily market.

The conversation also explores the story behind CobuAI, the growing challenge of loneliness, and why creating a sense of belonging takes more than offering great…