Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 1)
Better website data can change the way multifamily marketers understand the renter journey. In Part 1, Reid sits down with Yuri Star, CEO of Jonah, to discuss how the Jonah Data Layer is giving marketers a clearer picture of what prospects are actually doing online. From messy integrations to misleading conversion metrics, Yuri explains how standardized data can eliminate blind spots and help teams make smarter marketing decisions.
The conversation also explores multi-touch attribution, third-party integrations, smarter remarketing, and why measuring successful outcomes matters more than…
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