EP219: Zillow Paid $100M for Redfin’s Listings (Was It Worth It?)
The multifamily marketing landscape is shifting big time!
In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors.
Key Takeaways:
Property owners need to rethink their listing and marketing strategies
Zillow's move is about consolidating market power – but will it work?
CoStar remains dominant, but AI and search trends could shake things up
SEO, Google Search, and AI are becoming more critical than ever
What do you…
The skinny
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