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EP229 Shelly, Brian & Anne: How to Simplify The Multifamily Customer Journey

What if the reason you're losing leases isn't your marketing budget… but your broken customer journey?

In this episode, we sit down with Shelly Steitz (Cadence Marketing Solutions), Anne Baum (Towne Properties), and Brian Rosenblatt (Goldfarb Properties) to unpack the hidden friction points that are quietly costing multifamily teams thousands in lost conversions.

From mismatched CRMs and broken form fills to the myth of the “perfect lead,” this trio shares real-world insights on how to diagnose, audit, and fix your prospect-to-lease journey. You'll hear why personalized touchpoints still…

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