EP226 Michelle Smith: How to Build High Quality Vendor Partnerships in Multifamily
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What does it take to build truly effective vendor partnerships in multifamily real estate?
In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she’s scaled trust-based partnerships with marketing agencies and vendors across the country.
From radical candor and clear KPIs to navigating acquisitions and managing owner expectations - Michelle breaks down how…
The skinny
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