Shawn Mullahy: Why Apartment Discovery Is Changing & What It Means for Multifamily (Part 2)
As AI changes where renters search, it's also challenging how multifamily marketers measure success. In Part 2, Reid continues his conversation with Shawn Mullahy, CEO of Zumper, to discuss what AI-powered discovery means for traditional apartment listing platforms and why visibility may become just as important to measure as leads and conversions. From the evolving roles of Zillow, Apartments.com, and Apartment List, to the challenges of attribution, Shawn and Reid explore how the industry may need to rethink the value of getting a property in front of prospective renters.
The conversation…
The skinny
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