Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 1)
Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss why multifamily marketers need better visibility into what’s actually driving leads, tours, applications, and leases. From fragmented data to disconnected vendors, Scott shares how PERQ is working to make marketing performance easier to measure and improve.
The conversation also explores attribution, website conversion, digital advertising, reporting, and the challenge of separating meaningful outcomes from vanity metrics. Scott and…
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