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How to Fix Your Multifamily Marketing Strategy in 2026

How to Fix Your Multifamily Marketing Strategy in 2026

In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation.

Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trends, pricing fluctuations, concessions, competitive supply, on site operations, website conversion quality, and brand reputation. You will learn why marketers need a full funnel strategy, how to blend…

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