Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 2)
AI can make marketing faster and more efficient, but only if the foundation underneath it is solid. In Part 2, Reid continues his conversation with Scott Hill, CEO and Co-Founder of PERQ, to discuss how AI is changing multifamily marketing, from reporting and attribution to team efficiency, technology development, and the way prospects discover properties.
The conversation also explores the future of point solutions versus end-to-end platforms, responsible AI adoption, quality assurance, and the growing influence of AI search on the renter journey. As prospects gain faster ways to narrow…
The skinny
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