Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 2)
AI is changing apartment search—but is the industry ready for it? In the second half of Reid's conversation with Jennifer Cyphers, Founder and CEO of Pinwheel, they explore how answer engine optimization (AEO) is replacing traditional SEO, why storytelling matters more than ever, and how AI is changing the way renters discover apartments.
The conversation also cuts through the AI hype, covering what multifamily leaders actually know, what they don't, and why an evidence-based approach will matter as the industry adapts.
The skinny
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