Stop Budgeting Like It’s 1999 | Riffing with Reid
Reid Wicoff, CEO and co-founder of Digible, is back with another solo riff… kind of. With David still clocking ultra-marathon miles and family time, Reid keeps the spinoff rolling with Riffing with Reid.
Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.
This round, Reid tackles Principles 11 through 19 under a simple framework we all know and sometimes love to hate: Stop. Start. Continue.
Stop budgeting like it is 1999. Stop pacing campaigns evenly. Stop assuming your A/B tests are telling the truth.
Start educating yourself on fee transparency…
The skinny
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