Shows / fitSpot Guru
fitSpot Guru
Running a successful studio isn't about doing more. It's about creating alignment between who you are, the experience you deliver, and the business you've built around it. fitSpot Guru explores the intersection of identity, experience, and economics inside the boutique fitness industry. Hosted by the team behind fitDEGREE, each episode examines the patterns, decisions, and challenges that shape thriving studios. Through industry insights, real-world examples, and practical conversations, you'll…
Episodes
- fitSpot Guru
Episode 123: What to Consider When Filling Out the Branded App Form
What We Cover In This Episode: The two big things to keep in mind logistically when filling in your branded app form [2:10] What you can do to set yourself up…
- fitSpot Guru
Episode 122: How do I protect my business identity?
What We Cover In This Episode: What areas of your business can be compromised and what you should be protecting [1:27] A look at what happens if your business…
- fitSpot Guru
Episode 121: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: The story behind where the name fitDEGREE came from and whose idea it was [2:35] A three product rebrandings that we've been…
- fitSpot Guru
Episode 120: Aligning Your App with Your Culture
What We Cover In This Episode: A look at the registration logistics in fitDEGREE that tie into a business's culture [2:10] The impact that the fee policies you…
- fitSpot Guru
Episode 119: How to define your ideal client
What We Cover In This Episode: How to approach setting and identifying your demographics as you work towards defining your ideal client [2:23] The realizations…
- fitSpot Guru
Episode 118: Industry Tea with Nicole D'Andrea
What We Cover In This Episode: Why Nicole says that there is a dire need for business education in the industry [2:36] Some of the reasons that so many studio…
- fitSpot Guru
Episode 117: How to keep my app looking fresh
What We Cover In This Episode: The parts of the app that Nick considers core to a company's brand [2:50] What elements of the app you should consider updating…
- fitSpot Guru
Episode 116: How do I workshop my business identity?
What We Cover In This Episode: Some creative methods to help you get in the right headspace to create your business identity [1:51] Free and paid resources you…
- fitSpot Guru
Episode 115: Industry Tea with Michael Jay
What We Cover In This Episode: A bit about what Michael does and the help he offers his clients [7:45] Why the very first step in your retention sequence for…
- fitSpot Guru
Episode 114: Why Work with Integration Partners?
What We Cover In This Episode: The integration partners that we work with at fitDEGEE, some of the services that each can provide, plus the pros and cons that…
- fitSpot Guru
Episode 113: How to Create a Mission Statement
What We Cover In This Episode: What a mission statement is and the 3 key components that are found in one [1:51] A few tools and exercises you can use to help…
- fitSpot Guru
Episode 112: Industry Tea with Chris Beer
What We Cover In This Episode: How Chris became a fractional integrator for companies running on EOS [2:02] Defining "integrator" and "visionary" and what…
- fitSpot Guru
Episode 111: The Logic Behind a Branded App
What We Cover In This Episode: What the sales process looks like from Nick's perspective when he is working with potential clients for fitDEGREE [1:41] What…
- fitSpot Guru
Episode 110: What is a business identity?
What We Cover In This Episode: What business identity is really all about [4:11] The role that understanding your product and how it relates to your…
- fitSpot Guru
Episode 109: Industry Tea with Lauren George
What We Cover In This Episode: A look at who Lauren is and what she does in the fitness industry [1:54] How exercise needs differ based on age and gender…
- fitSpot Guru
Episode 108: Class Optimization
What We Cover In This Episode: Windows of registration and setting the standards for your app and your kiosk [3:31] How to optimize payment option processes…
- fitSpot Guru
Episode 107: Staying Ahead of the Curve - Keeping a Pulse on Your Studio Community
What We Cover In This Episode: How to identify utilization within your studio to get a good pulse on the culture of your in-studio community [1:43] The way to…
- fitSpot Guru
Episode 106: Industry Tea with Lisa Fraley
What We Cover In This Episode: A look at the F45 lawsuit where David Beckham and Greg Norman are suing for $20 million [5:00] Lisa's advice for implementing…
- fitSpot Guru
Episode 105: One-on-One Service Optimization
What We Cover In This Episode: Tips for optimizing the title section for one-on-one booking [3:20] How to create the description part of your one-on-one…
- fitSpot Guru
Episode 104: Staying Ahead of the Curve - Keeping a Pulse on Trends and Trainings
What We Cover In This Episode: Why you need to stay on top of trends and trainings without losing focus on the core of your business [1:40] Cherise talks about…
- fitSpot Guru
Episode 103: Industry Tea with Stephanie
What We Cover In This Episode: How to approach starting to plan for this upcoming new year [5:49] Optimizing the different directions that you want to go…
- fitSpot Guru
Episode 102: But Why Should I be on the Client App?
What We Cover In This Episode: What some of the benefits are of being an admin who is also active on the client facing app [2:22] How your business can be…
- fitSpot Guru
Episode 101: Staying Ahead of the Curve - Keeping a Pulse on the Local Business Community
What We Cover In This Episode: Why it's so necessary as a studio owner to keep a pulse on the other local businesses that surround you that are not a part of…
- fitSpot Guru
Episode 100: fitSpot Guru's 100th Episode
What We Cover In This Episode: Details on the vote for the next fitDEGREE feature buildout! [2:04] How you can get access to a LIVE tally [3:32] A look at the…
- fitSpot Guru
Episode 99: What Your App Says About Your Business... Or Doesn't
What We Cover In This Episode: Why an app for your business is a key tool to take advantage of, and how it can help aid your sales process [0:46] Pricing menu…
- fitSpot Guru
Episode 98: Staying Ahead of the Curve - Keeping a Pulse on the Local Fitness Community
What We Cover In This Episode: What we are really talking about when we say that studios need to keep a pulse on the local fitness community [2:07] Cherise's…
- fitSpot Guru
Episode 97: Industry Tea with Niki Riga
What We Cover In This Episode: The rise of virtual reality and the integration efforts studio owners are implementing, plus what Niki is seeing in the studios…
- fitSpot Guru
Episode 96: What Reports help me Review Retention?
What We Cover In This Episode: Why retention is one of the key metrics you should be tracking for any business with a service [2:29] Nicks shares three jaw…
- fitSpot Guru
Episode 95: Kicking off the New Year with Retention
What We Cover In This Episode: Why you really need to be planning ahead for your retention efforts as a studio owner [1:11] How reviewing and gathering data…
- fitSpot Guru
Episode 94: Industry Tea with Connie Holen
What We Cover In This Episode: More about Connie and her connection to fitDEGREE [2:26] Why it is so often a struggle for business owners get their website up…
- fitSpot Guru
Episode 93: How to Prime your Admin Sales Pipeline
What We Cover In This Episode: A closer look at the admin sales pipeline [2:57] How to use the intro offer funnel report in fitDEGREE within your sales…
- fitSpot Guru
Episode 92: Kicking off the New Year with Sales
What We Cover In This Episode: How increasing sales doesn't mean discounting prices [2:34] Some of the ways that discounts can negatively impact your revenue…
- fitSpot Guru
Episode 91: Industry Tea with Demar Jackson
What We Cover In This Episode: A bit about Demar's background and what his work focuses on today [2:51] His advice for attracting new opportunities…
- fitSpot Guru
Episode 90: How to Find Lost Leads
What We Cover In This Episode: The difference between "lost leads" and "cold leads" [1:29] Why we are really talking about the need to focus on capturing lost…
- fitSpot Guru
Episode 89: Avoiding the "New Year New Me" Leads
What We Cover In This Episode: Why the "New Year, New Me" promo might not be the promo for you and your studio [2:36] Nick talks about the stats he found on…
- fitSpot Guru
Episode 88: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: What a recent study found regarding longevity and happiness [2:06] An upcoming trend we're seeing around virtual fitness [8:00]…
- fitSpot Guru
Episode 87: How to Facilitate Competition on fitDEGREE
What We Cover In This Episode: Why competition is so important, and necessary, in the fitness industry [1:02] The reasons that competitions promote…
- fitSpot Guru
Episode 86: How to Create Drive during the Holidays
What We Cover In This Episode: The real reasons why so many clients fall off their regular routine in the holiday season [2:23] What warning signs will tell…
- fitSpot Guru
Episode 85: Industry Tea
What We Cover In This Episode: Current industry statistics around the percentage of Americans with a gym membership, and how it is linked to the different…
- fitSpot Guru
Episode 84: Reports to Evaluate Yearly Progress
What We Cover In This Episode: The three KPI's you should be analyzing to determine your yearly progress and for future planning [2:38] The various reports and…
- fitSpot Guru
Episode 83: How to Differentiate your Business - Staff
What We Cover In This Episode: What it means to differentiate your staff from other local businesses, and what this looks like from a client perspective [1:27]…
- fitSpot Guru
Episode 82: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: Nick shares where fitDEGREE is going next and why he's so excited about it [2:57] How Daniel is approaching the process for new…
- fitSpot Guru
Episode 81: Tools in fitDEGREE to Assist Marketing
What We Cover In This Episode: Nick talks about some basic marketing techniques that are used in the fitness industry [2:32] How to leverage the fitDEGREE…
- fitSpot Guru
Episode 80: How to Differentiate your Business - Marketing
What We Cover In This Episode: What marketing really is all about and why a business owner doesn't necessarily have to be the person doing it [4:24] The…
- fitSpot Guru
Episode 79: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: A closer look at each of our own personal health journeys [0:52] How body positivity has come to the surfing community [5:34]…
- fitSpot Guru
Episode 78: Tools in fitDEGREE to Assist Branding
What We Cover In This Episode: The amazing benefits of being a branded app inside fitDEGREE [1:22] How your branded app will feel like high-level success to…
- fitSpot Guru
Episode 77: How to Differentiate your Business - Branding
What We Cover In This Episode: What the core focus should be with your branding as a business [1:53] How to ensure that your brand is different from other…
- fitSpot Guru
Episode 76: Industry Tea with Rachel Rajput
What We Cover In This Episode: ROMWAD and pliability on VOD [2:26] How there is a resurgence of people wanting to try more and more difficult poses in yoga…
- fitSpot Guru
Episode 75: What Services can I Offer on fitDEGREE?
What We Cover In This Episode: The four types of registrables inside fitDEGREE [1:35] Leveraging classes through paid open gym time [2:50] How to use teacher…
- fitSpot Guru
Episode 74: How to Differentiate your Business - Services
What We Cover In This Episode: How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54] Ways to identity if and…
- fitSpot Guru
Episode 73: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: Introducing Ali and Montse from the fitDEGREE team [2:32] A closer look at the recent Lululemon Studio announcement [3:34] TRX…
- fitSpot Guru
Episode 72: How many fitSpots Should I Have?
What We Cover In This Episode: What a "company" is inside fitDEGREE [2:16] A closer look at what a fitSpot is and what you need to know about this [3:15] Why a…
- fitSpot Guru
Episode 71: How to Differentiate your Business - Multi-Modality vs Single Modality
What We Cover In This Episode: What "modalities" mean in terms of the fitness business model [2:45] The key differences between single modality and…
- fitSpot Guru
Episode 70: Industry Tea with the creators of DOSED
What We Cover In This Episode: Chelsea and Carolynn talk about the three businesses they have developed and how their journey led them to where they are today…
- fitSpot Guru
Episode 69: How Pricing Aids Retention
What We Cover In This Episode: How to add imagery and video to intro offers to capture that lead [1:42] Software options to assist in your hype videos for your…
- fitSpot Guru
Episode 68: How to Empower Your Team to Nurture Leads
What We Cover In This Episode: What the process of nurturing a lead typically looks like [2:21] How to nurture leads from your Intro offer [3:35] Ways to track…
- fitSpot Guru
Episode 67: Nashville Pilates Company Asks the Experts
What We Cover In This Episode: Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36] Which is best for…
- fitSpot Guru
Episode 66: How Reports Aid Retention
What We Cover In This Episode: The various types of reports that the fitDEGREE software offers? [3:28] How these types of reports within fitDEGREE directly…
- fitSpot Guru
Episode 65: Best Tactics for Paid Lead Generation Efforts
What We Cover In This Episode: What are paid leads and breaking down buckets of paid lead channels within our industry [1:49] The most effective and impactful…
- fitSpot Guru
Episode 64: Body Tonic SF Asks the Experts
What We Cover In This Episode: Where we think the industry is heading in terms of business models [2:59] How fitDEGREE sees student attraction for a low…