Episode 65: Best Tactics for Paid Lead Generation Efforts
What We Cover In This Episode:
What are paid leads and breaking down buckets of paid lead channels within our industry [1:49]
The most effective and impactful methods of paid lead generation in our industry at this time [3:03]
Why working on your SEO is crucial [4:41]
The reasons that paid lead generation is often a less effective way to generate quality leads [4:55]
The changing landscape of digital marketing in 2022 [5:50]
How to track the ROI on your paid ad approaches [7:16]
Why you'll really want to do your homework before hiring someone to manage your digital marketing [8:49]
Quotes…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.