Episode 110: What is a business identity?
What We Cover In This Episode:
What business identity is really all about [4:11]
The role that understanding your product and how it relates to your demographic will play in solidifying your business identity [8:59]
Why determining what you don't want your business to be is so important in this process [10:07]
Tips for getting clear about how you want your business to make people feel [11:47]
The ways that a brand identity may evolve over time, and the best ways to adapt to the evolution [14:21]
Quotes:
"Your business should almost embody a human, or a person. We want people to feel a certain…
The skinny
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