Shows / fitSpot Guru
fitSpot Guru
Running a successful studio isn't about doing more. It's about creating alignment between who you are, the experience you deliver, and the business you've built around it. fitSpot Guru explores the intersection of identity, experience, and economics inside the boutique fitness industry. Hosted by the team behind fitDEGREE, each episode examines the patterns, decisions, and challenges that shape thriving studios. Through industry insights, real-world examples, and practical conversations, you'll…
Episodes
- fitSpot Guru
Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio
What We Cover In This Episode: How you are leaving money on the table right now by not utilizing email automations [2:20] The way that radically personalizing…
- fitSpot Guru
Episode 182: Enhancing Client-Studio Communication with fitDEGREE
What We Cover In This Episode: Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31] How to now add home buttons to your fitSpot [7:25] What…
- fitSpot Guru
Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?
What We Cover In This Episode: What to consider when deciding on the type of email content you'll be creating to promote your business [3:32] Why it's so…
- fitSpot Guru
Episode 180: Creating a True Sense of Community in Your Studio
What We Cover In This Episode: The key role that creating a sense of community plays in member retention for your business [4:04] A look at the "buddy system…
- fitSpot Guru
Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices
What We Cover In This Episode: What is the ideal email frequency to be using as a fitness studio owner [4:18] Catalina's thoughts on whether all types of…
- fitSpot Guru
Episode 178: How to Harness the Power of Member Data (Like Never Before)!
What We Cover In This Episode: How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE [1:46] Some ways that you can…
- fitSpot Guru
Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business
What We Cover In This Episode: Stephen's pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54] How to…
- fitSpot Guru
Episode 176: Boutique vs Franchise
What We Cover In This Episode: A look at ownership and management differences between these two business models [4:12] The main differences with instructor…
- fitSpot Guru
Episode 175: Industry Tea with Partner LoopSpark - Using LoopSpark's Customized Insights in Your Fitness Business
What We Cover In This Episode: The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard [2:45]…
- fitSpot Guru
Episode 174: Boutique Studio vs Commercial Gym
What We Cover In This Episode: Identifying the difference of focus in boutique versus commercial gyms [2:01] Why class sizes in boutique fitness are smaller…
- fitSpot Guru
Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend
What We Cover In This Episode: The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks [4:19] How…
- fitSpot Guru
Episode 172: If You Can't Beat them, Join Them
What We Cover In This Episode: Why having a clear understanding of your niche and what your brand represents before developing your online branding is…
- fitSpot Guru
Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management
What We Cover In This Episode: The idea time when clients should join the LoopSpark ecosystem platform to integrate into their business [8:43] How LoopSpark…
- fitSpot Guru
Episode 170: How to Overcome the Influencers
What We Cover In This Episode: An update on what is happening right now in the industry regarding online fitness influencers [1:54] Why as studios you must…
- fitSpot Guru
Episode 169: The Inner Circle - Tag Management in fitDEGREE
What We Cover In This Episode: An introduction to the tag management screen inside of fitDEGREE [1:24] How we're taking tags to the next level by using…
- fitSpot Guru
Episode 168: Best and Worst Practices for Chatting Clients
What We Cover In This Episode: It's here! A look at our new feature, Chat! [1:24] The importance of using clear and concise communication when chatting, plus…
- fitSpot Guru
Episode 167: Industry Tea with Partner Studio Scale - Getting New Members
What We Cover In This Episode: How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new…
- fitSpot Guru
Episode 166: The Return of the Clients
What We Cover In This Episode: Why it's important to realize that September often marks the return to "back to normal" for clients after the summer season…
- fitSpot Guru
Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution
What We Cover In This Episode: What inspired Studio Scale to use and promote the "End-to-End Solution" [1:20] The elements you should be assessing to see if…
- fitSpot Guru
Episode 164: Why Clients Fall Off in the Summer
What We Cover In This Episode: Reasons to consider offering a freeze option to your customers that travel in the summer [4:34] Ways you can give your clients a…
- fitSpot Guru
Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas
What We Cover In This Episode: The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special…
- fitSpot Guru
Episode 162: Things Your Clients Consider Before Committing to You
What We Cover In This Episode: How clients will absolutely want to know if your teachers are certified and what experience they have [4:04] Why you should…
- fitSpot Guru
Episode 161: Industry Tea with Partner Studio Scale - All About Ads
What We Cover In This Episode: Introducing Studio Scale, our partner powering this podcast for the month of June [0:35] The difference between Meta and Google…
- fitSpot Guru
Episode 160: Why Build Community?
What We Cover In This Episode: How putting a focus on fostering relationships within your gym can have lifelong impacts for you clients [2:52] The ways in…
- fitSpot Guru
Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales
What We Cover In This Episode: Niki talks about her background experience that brought the "ask for the sale sequence" into her businesses [1:23] The…
- fitSpot Guru
Episode 158: Retention in the Summer…A Hot Topic
What We Cover In This Episode: How to begin making plans and using strategies to really make an impact this summer at your studio [1:16] Tips for getting your…
- fitSpot Guru
Episode 157: Industry Tea with Partner Niki Riga - Increase Membership Sales
What We Cover In This Episode: How Niki utilizes her educational-based background in conjunction with her practical experience [1:16] What the Assumptive Close…
- fitSpot Guru
Episode 156: How to successfully transition softwares
What We Cover In This Episode: The importance of "staying in your lane" as a software provider [1:35] What to be aware of when it comes to security metrics and…
- fitSpot Guru
Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing
What We Cover In This Episode: Niki reveals why event marketing is such a crucial component of a studio's marketing strategy [2:15] The two essential steps to…
- fitSpot Guru
Episode 154: ChatGPT can help your business - creating resources
What We Cover In This Episode: A few ideas for how ChatGPT can help studio owners create resources [4:16] The ways which this technology helps us produce and…
- fitSpot Guru
Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing
What We Cover In This Episode: What guerilla marketing is and what it can do for studio owners and staff [4:25] How Niki got into guerilla marketing, plus some…
- fitSpot Guru
Episode 152: Chat GPT can help your business
What We Cover In This Episode: What ChatGPT is and who it can help right now [0:44] How we've been using this tool at fitDEGREE and the reasons why we decided…
- fitSpot Guru
Episode 151: Industry Tea with the FitDEGREE Team
What We Cover In This Episode: More on the changes you are going to notice in the client-facing fitDEGREE app [2:37] Significant improvements to the…
- fitSpot Guru
Episode 150: How to Determine the Course of Your Business Based on Competitive Analysis
What We Cover In This Episode: Why completing a competitive analysis is so important in determining the course of your business [2:22] How your goal should be…
- fitSpot Guru
Episode 149: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: How wearable technology has become the top trend of 2023 [1:44] Why strength training with free weights is our favorite trend…
- fitSpot Guru
Episode 148: Updating Your Pricing Model - A Strategy Discussion
What We Cover In This Episode: Important things to keep in mind as you're updating your pricing model [3:56] The types of clients that boutique fitness…
- fitSpot Guru
Episode 147: Industry Tea with fitDEGREE Support
What We Cover In This Episode: The best ways for a fitDEGREE client to send a support ticket for the team to look after, as well as what to expect for…
- fitSpot Guru
Episode 146: How to Respectfully Research Local Competition
What We Cover In This Episode: Ways to determine what is not being offered in your community [1:54] What to keep in mind when observing physical locations…
- fitSpot Guru
Episode 145: Industry Tea with fitDEGREE CTO Daniel Read
What We Cover In This Episode: More on an exciting upcoming feature that facilitates internal interactions [3:06] How it will allow you to invite others…
- fitSpot Guru
Episode 144: Comparison and Popularity Analysis in Your Studio
What We Cover In This Episode: What the popularity reports in fitDEGREE are and where you can find them [2:17] How to dive into the session data to get even…
- fitSpot Guru
Episode 143: Industry Tea with Connie Holen
What We Cover In This Episode: What things Pixality does best and why they exclusively use Squarespace [1:48] Connie's opinions on Canva getting into web…
- fitSpot Guru
Episode 142: Considerations for Becoming Cash Flow Positive
What We Cover In This Episode: Some of the common ways to fund your fitness business [2:13] The pros and cons of obtaining funding from outside of your…
- fitSpot Guru
Episode 141: Industry Tea with Stephanie Breaux Bradley
What We Cover In This Episode: How this industry is a "moving target" and adaptability is essential [1:28] The relatability Stephanie gained by being a studio…
- fitSpot Guru
Episode 140: What You Need to Know About Payment Processing
What We Cover In This Episode: What exactly a payment processor is and how it works within fitDEGREE [1:47] Rates to be considered during the integration of…
- fitSpot Guru
Episode 139: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: How Ali got started in the industry and what led her becoming a studio owner [2:45] Montse's journey into the fitness world and…
- fitSpot Guru
Episode 138: How to Generate Your Financial Plan
What We Cover In This Episode: Defining your financial plan and what it actually means to have one [0:32] The top 5 elements that go into a financial plan that…
- fitSpot Guru
Episode 137: Industry Tea with Megan Fessler-McCarthy
What We Cover In This Episode: An introduction to Megan from Tread House [2:28] Megan shares details on the structure of her business [6:10] Our thoughts on a…
- fitSpot Guru
Episode 136: Keeping Your Pricing Streamlined in fitDEGREE
What We Cover In This Episode: A rundown of the various pricing options available in fitDEGREE [1:50] The display options available through fitDEGREE [3:07]…
- fitSpot Guru
Episode 135: Industry Tea with Niki Riga
What We Cover In This Episode: Niki's exciting announcement of a new course for studio owners [2:19] What she has learned by taking courses herself, and how…
- fitSpot Guru
Episode 134: The Value Of Community Events
What We Cover In This Episode: The value of community events and how doing them can help you build your business [2:11] Common community events and finding the…
- fitSpot Guru
Episode 133: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: fitDEGREE Tea: Bringing you the ability to chat with your friends on the app [0:54] Some important heart attack symptoms to be…
- fitSpot Guru
Episode 132: Do's and Don'ts of Generating Share Links
What We Cover In This Episode: A look at the concept of generating share links and where it can be done inside fitDEGREE [6:32] Why share links are so…
- fitSpot Guru
Episode 131: Marketing My New Business Part 2 (Community Outreach Checklist)
What We Cover In This Episode: Some of the reasons why is it so critical for business owners to reach out to the local community [1:43] What you and your…
- fitSpot Guru
Episode 130: The Inner Circle
What We Cover In This Episode: A disclaimer we want to share about any upcoming features we talk about on the podcast [1:12] The inside scoop on where we are…
- fitSpot Guru
Episode 129: Announcement Board Pro-Tips
What We Cover In This Episode: What the fitDEGREE announcement board is and how it serves your business [2:55] Why you should be treating your announcement…
- fitSpot Guru
Episode 128: Marketing My New Business Part 1 (Digital Checklist)
What We Cover In This Episode: The role that investing in a quality website built by professionals should play in your marketing plan [1:55] Tips for…
- fitSpot Guru
Episode 127: Industry Tea with Levi Sowerby
What We Cover In This Episode: Levi's journey with his own health and why helping people with others is so important to him personally [2:43] His take on what…
- fitSpot Guru
Episode 126: Do's and Don'ts of Descriptions
What We Cover In This Episode: The way to help sell people into your classes by creating a description from the prospect's perspective, not yours [2:17] How to…
- fitSpot Guru
Episode 125: The Value Of Your Founder Story
What We Cover In This Episode: Cherise reveals how she got started in the industry and founded her own company [1:26] A look at Nick's entrepreneurial journey…
- fitSpot Guru
Episode 124: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: A look at the American College of Sports Medicine's top industry trends for 2023 [3:05] Where Ali sees people's attention…