Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing
What We Cover In This Episode:
Niki reveals why event marketing is such a crucial component of a studio's marketing strategy [2:15]
The two essential steps to successful event marketing [3:52]
One of the biggest mistakes that Niki is seeing studios make at events [6:08]
Top strategies to use for post-event engagement and lead conversion [8:57]
Why effective follow-up is the most important part of event marketing [12:00]
KPI's to keep in mind when evaluating the success of your event marketing [14:43]
A reminder how brand awareness is key to the success of your studio [20:00]
Quotes:
"One of…
The skinny
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