Episode 126: Do's and Don'ts of Descriptions
What We Cover In This Episode:
The way to help sell people into your classes by creating a description from the prospect's perspective, not yours [2:17]
How to use the difficulty level within the description and why that can be important to potential clients [3:43]
The reasons not to use niche vocabulary or brand terms in a class description that is offered to all skill levels [7:36]
Why not a having a description can be a deterrent for potential prospects [9:11]
Quotes:
"Your classes are far too important to let your descriptions fall by the wayside, and a lot of newcomers are turning to…
The skinny
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