Shows / fitSpot Guru
fitSpot Guru
Running a successful studio isn't about doing more. It's about creating alignment between who you are, the experience you deliver, and the business you've built around it. fitSpot Guru explores the intersection of identity, experience, and economics inside the boutique fitness industry. Hosted by the team behind fitDEGREE, each episode examines the patterns, decisions, and challenges that shape thriving studios. Through industry insights, real-world examples, and practical conversations, you'll…
Episodes
- fitSpot Guru
Episode 242: Protecting Your Website – The Three Must-Have Documents featuring Lisa Fraley
What We Cover In This Episode: What to realize about breaking through the "wall of trust" with clients [6:06] A rundown of the three most important documents…
- fitSpot Guru
Episode 241: Using Spot Booking to Enhance the Client Experience, Social Connections (and More)
What We Cover In This Episode: A look at a supportive, adaptable and appealing new yoga mat [0:56] How clients can use the spot booking feature to select the…
- fitSpot Guru
Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley
What We Cover In This Episode: Lisa's journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34] What the…
- fitSpot Guru
Episode 239: Catch the Eye, Win the Heart: How Fitness Studios Can Master the Marketing and Sales Duo
What We Cover In This Episode: News with Nick and some somber news about current happiness levels in the United States [0:40] The main purpose of sales…
- fitSpot Guru
Episode 238: Bridging the Gap Between Marketing and First Purchase
What We Cover In This Episode: The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16] How you can…
- fitSpot Guru
Episode 237: A Deep Dive into the fitDEGREE Summit
What We Cover In This Episode: More expansion news in the industry related to chains delving into the food and beverage game [1:18] Who our upcoming in-person…
- fitSpot Guru
Episode 236: How to deal with noncommittal clients with Afi of LenzVU
What We Cover In This Episode: What inspired Afi to into this space building the LenzVU platform [1:18] Some of the game changing features it has to boost your…
- fitSpot Guru
Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)!
What We Cover In This Episode: A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38] What the inspiration was to create this…
- fitSpot Guru
Episode 234: From Client Retention to Strategic Partnerships: Mastering Grassroots Marketing with Nicole D'Andrea of Spark Strategies
What We Cover In This Episode: Nicole's thoughts on why maintaining a focus on the client experience at all times is key [1:20] How finding the right mentors…
- fitSpot Guru
Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention
What We Cover In This Episode: What Lumin Fitness's new smart studio concept is all about [1:43] How to approach implementing leaderboards in your studio…
- fitSpot Guru
Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up
What We Cover In This Episode: What 'sparked' the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio…
- fitSpot Guru
Episode 231: Fostering a Community-Oriented Team
What We Cover In This Episode: News with Nick and a look at Pilates style concepts at F45 [0:38] Why establishing a clear and shared vision to create a…
- fitSpot Guru
Announcing a Schedule Change
Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today's episode, it's not an actual…
- fitSpot Guru
Episode 230: Diversifying Revenue Streams in Boutique Fitness
What We Cover In This Episode: News with Nick and a few gamification strategies to be aware of [0:52] Some of the different ways that you can diversity by…
- fitSpot Guru
Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward
What We Cover In This Episode: How Terri changed course from teaching yoga to becoming a studio owner [1:50] The inspiration she received from her own coach to…
- fitSpot Guru
Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios
What We Cover In This Episode: News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11] How a business coach can…
- fitSpot Guru
Episode 227: How Perkville Works for Businesses and Their Consumers
What We Cover In This Episode: Introducing Sunil and how his past experiences lead him to Perkville [1:15] His "a ha" moment to jump into Perkville [4:26] Some…
- fitSpot Guru
Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being
What We Cover In This Episode: News with Nick and a quality over quantity shift in lead generation [0:54] Low impact training coupled with resistance training…
- fitSpot Guru
Episode 225: Perkville: How to craft a loyalty program that grows your business
What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently…
- fitSpot Guru
Episode 224: Spot Booking for Every Modality
What We Cover In This Episode: News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19] Various ways…
- fitSpot Guru
Episode 223: Perkville: A software specialized in loyalty and rewards
What We Cover In This Episode: The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51] A success…
- fitSpot Guru
Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging
What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about: …controversial…
- fitSpot Guru
Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio
What We Cover In This Episode: One of the single biggest things that restricts selling options as a studio owner [4:03] How to approach starting the selling…
- fitSpot Guru
Episode 220: Health At Every Size... A Hot Topic
What We Cover In This Episode: News with Nick and what research is telling us about 2023 fitness routines [1:11] A look at the common assumption that boutique…
- fitSpot Guru
Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio
What We Cover In This Episode: The most valuable lesson Michael has learned while working inside a business [1:42] What motivated him to start coaching and…
- fitSpot Guru
Episode 218: Hot Topics and Social Media Trends Collide
What We Cover In This Episode: New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37] A recent TikTok trend that we want to have…
- fitSpot Guru
Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio
What We Cover In This Episode: Mitch's unique insights for individuals wanting to buy, own or sell fitness businesses [4:58] One of the biggest issues or…
- fitSpot Guru
Episode 216: Mental Health and Boutique Fitness
What We Cover In This Episode: News with Nick and a look at a major gym chain is entering the medical market [1:02] Our thoughts on whether boutique fitness…
- fitSpot Guru
Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio
What We Cover In This Episode: What Michael considers his specialty is as a consultant and how he helps others right now [2:17] His journey of being an…
- fitSpot Guru
Episode 214: Customization vs Standardization
What We Cover In This Episode: News with Nick and research showing the link between yoga and longevity [0:47] Why customization can be hard for boutique…
- fitSpot Guru
Episode 213: Industry Tea with the fitDEGREE Team
What We Cover In This Episode: Why there is an overemphasis on how to avoid holiday weight gain [3:59] Our thoughts on New Year's resolutions in the industry…
- fitSpot Guru
Episode 212: Is Specialization Key in Boutique Fitness
What We Cover In This Episode: News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54] How Nick defines…
- fitSpot Guru
Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!
What We Cover In This Episode: Epifany's integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55] The way it works…
- fitSpot Guru
Episode 210: How Does Technology Impact Studios?
What We Cover In This Episode: News with Nick and a look at Amazon's healthcare journey [0:47] Our hot take of the week - does next-level technology in the…
- fitSpot Guru
Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication
What We Cover In This Episode: A look at Danny's personal journey and what's led him to where he is today [1:36] What sets NetGym apart from other fitness…
- fitSpot Guru
Episode 208: Is Boutique Pricing Justified?
What We Cover In This Episode: News with Nick and a snack movement that is on the rise [0:57] Whether your price point should be earned or be determined by…
- fitSpot Guru
Episode 207: Industry Tea with Partner Merchynt - Ways to Generate Reviews
What We Cover In This Episode: How online reviews really impact the digital presence and credibility of fitness studios [2:53] A better way for studios to get…
- fitSpot Guru
Episode 206: The Power of the Front Desk Employee
What We Cover In This Episode: News with Nick and a look at "rucking" [0:43] Why front desk staff is such a vital piece for your business to thrive [5:09] What…
- fitSpot Guru
Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios
What We Cover In This Episode: A look at what Merchynt does and the services that the platform offers [1:19] Some of the benefits local fitness studios will…
- fitSpot Guru
Episode 204: Enhancing Member Engagement with Community Building Tools
What We Cover In This Episode: Some big news regarding F45's financials [1:00] The tools in fitDEGREE you can use to help maintain a successful community at…
- fitSpot Guru
Episode 203: Industry Tea with Partner The Sales Arms - MEMBER MANAGEMENT
What We Cover In This Episode: How feedback ties into the client journey as a support tool [3:23] The point in the client journey where you start using client…
- fitSpot Guru
Episode 202: Creating Personalized Member Journeys with Tags and Segmentation
What We Cover In This Episode: A look at big moves Nike is making in the strength training equipment space [0:39] What client segmentation is and why it is so…
- fitSpot Guru
Episode 201: Industry Tea with Partner The Sales Arms - LEAD MANAGEMENT
What We Cover In This Episode: What is a recommended follow-up cadence and the relationship this has to sales data [2:42] Tips and tricks to modernize and…
- fitSpot Guru
Episode 200: Spot Booking Chat
What We Cover In This Episode: A look at what's new in the sports and energy drinks market [1:24] Rapid fire questions with our CTO Daniel so you can get to…
- fitSpot Guru
Episode 199: Industry Tea with Partner The Sales Arms - IN STUDIO SALES PROCESS (PART 2)
What We Cover In This Episode: What the transfer of trust is all about in the sales process [2:46] Ways to ensure you are able to relay customer information to…
- fitSpot Guru
Episode 198: Understanding Your Customer Lifetime Value (CLV)
What We Cover In This Episode: Introducing Lenzvu and our exciting partnership with them [0:50] Megan busts a common myth around today's topic [3:10] Defining…
- fitSpot Guru
Episode 197: Industry Tea with Partner The Sales Arms - IN STUDIO SALES PROCESS (PART 1)
What We Cover In This Episode: Strategies for making initial connections with a prospect as the leads start coming in [3:55] Why asking question that help you…
- fitSpot Guru
Episode 196: Maximizing Class Utilization for Higher Revenue
What We Cover In This Episode: Nick shares some exciting news on upcoming integrations we will have available soon [0:45] What is class utilization and why it…
- fitSpot Guru
Episode 195: Industry Tea with Partner Pixality - The 3 Stages of your Website Evolution
What We Cover In This Episode: Why it shouldn't be all about the aesthetics when it comes to website design [2:17] The reasons that it is crucial for new…
- fitSpot Guru
Episode 194: How to Filter Reports by Tags
What We Cover In This Episode: A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14] Megan…
- fitSpot Guru
Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners
What We Cover In This Episode: What true SEO is really about and some frequent misconceptions about SEO that exists [2:14] Key things to be aware of with your…
- fitSpot Guru
Episode 192: Mass Tagging in fitDEGREE
What We Cover In This Episode: Our weekly "News With Nick" segment, including interesting stats about functional training [1:04] The initial problem we are…
- fitSpot Guru
Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works
What We Cover In This Episode: Some common misconceptions that exist about website copy [1:36] Connie shares the top three things that make a good website…
- fitSpot Guru
Episode 190: How to Prepare for Tag Management - Part 2
What We Cover In This Episode: Our weekly "News With Nick" segment on making sleep a part of the conversation at your studio [0:52] "Myth busting with Megan" -…
- fitSpot Guru
Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)
What We Cover In This Episode: Some of the big misconceptions around building a website that Connie sees [1:54] The problems that come from using a dated or…
- fitSpot Guru
Episode 188: How to Prepare for Tag Management - Part 1
What We Cover In This Episode: Our "News with Nick" segment and some interesting research on accountability [0:46] The big reason we are introducing tag…
- fitSpot Guru
Episode 187: Inner Circle: Tag Management Coming Soon
What We Cover In This Episode: The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business…
- fitSpot Guru
Episode 186: How to Improve Your New Member Onboarding Experience
What We Cover In This Episode: Our "News with Nick" segment [1:00] The importance of having a well-structured onboarding process in place and how this will…
- fitSpot Guru
Episode 185: Industry Tea with Partner Telomere Consulting - Which email automations to have
What We Cover In This Episode: How to begin defining your customer journey by establishing your mission and vision [2:40] What you can do to start mapping out…
- fitSpot Guru
Episode 184: What Is Studio Performance Tracking (and How You Can Use It)
What We Cover In This Episode: Why offering more classes doesn't equal higher member retention [1:08] What a recent study about the fitness habits of Gen Z…