Episode 202: Creating Personalized Member Journeys with Tags and Segmentation
What We Cover In This Episode:
A look at big moves Nike is making in the strength training equipment space [0:39]
What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42]
The benefits segmentation provides when it comes to member preferences [8:00]
How to work with tags and segments together [14:26]
Our "Quick Wins" segment [15:10]
A challenge we have for you that we're calling the "tagging triumph" [18:41]
Quotes:
"[Client segmentation] is a useful tool, because it creates that individualized messaging and it…
The skinny
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