Episode 198: Understanding Your Customer Lifetime Value (CLV)
What We Cover In This Episode:
Introducing Lenzvu and our exciting partnership with them [0:50]
Megan busts a common myth around today's topic [3:10]
Defining customer lifetime value, or "CLV" [4:53]
The big reasons why calculating the lifetime value of a customer is critical in your business [6:19]
The ways in which you can continue leveraging fitDEGREE reports to understand the client value [11:35]
Our quick wins of the week and a look at working with this concept of CLV inside of fitDEGREE [16:27]
What to know about the personalized member check-in system [17:53]
Our weekly challenge for…
The skinny
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