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Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales

What We Cover In This Episode:

​​Niki talks about her background experience that brought the "ask for the sale sequence" into her businesses [1:23]

The importance of directly asking for the sale and why we are often so afraid to do this [3:43]

Connect to Convert: Tips and techniques to effectively build rapport with potential clients before asking for the sale [6:29]

Niki's best tips for active listening, addressing customer objections paraphrasing, and connecting and neutralizing the objections, all without letting the conversation drift away [11:01]

How to follow up on a sales conversation…

The skinny

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