Episode 150: How to Determine the Course of Your Business Based on Competitive Analysis
What We Cover In This Episode:
Why completing a competitive analysis is so important in determining the course of your business [2:22]
How your goal should be to play in your own space AND be the only and obvious answer for your ideal client profile [3:57]
What to do now if you are offering a very similar solution to other studios in your community [4:50]
Some ways to use competitive analysis to determine the right approach for marketing your business [6:45]
Why you'll want to keep your service offerings competitive [8:42]
How to approach building out your target audience by looking at who is…
The skinny
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