Shows / Marketing, Properly!
Marketing, Properly!
The podcast for business owners, founders and managing directors who want marketing to make a little more sense. In each episode, we’ll tackle one of the questions business leaders should be asking about marketing, brand and growth, without the jargon, hype or miraculous five-step formulas. Just practical thinking, straight answers and occasionally the uncomfortable question nobody else wants to ask. Produced in Scotland.
Episodes
Marketing, Properly!14: Do We Need More Marketing or Better Marketing?
“We need to do more marketing.” Sales are slow? More marketing. The pipeline looks thin? More marketing. Competitors seem to be everywhere? Definitely more…
Marketing, Properly!13: Why Doesn't Anyone Understand What Our Business Does?
“People don’t really understand what we do.” It’s a surprisingly common problem. The business has been operating successfully for years. It has customers…
Marketing, Properly!12: Are We Spending Too Much on Google Ads?
“We’re spending quite a lot on Google Ads.” How much? “About £8,000 a month.” And is it working? “We think so.” Ah. In this episode of Marketing, Properly!…
Marketing, Properly!11: What Should I Actually Expect From a Fractional CMO?
Fractional CMO. or Fractional Marketing Director, depending on which side of the Atlantic you’re standing. It’s a title that has become considerably more…
Marketing, Properly!10: Why Is Everyone in Marketing So Busy?
Ask a marketing team how things are going and there’s a reasonable chance you’ll hear one word: “Busy.” Very busy. Incredibly busy. Campaigns are launching…
Marketing, Properly!09: Should We Hire a Marketing Manager or a Marketing Director?
“We need someone to sort out the marketing.” It sounds simple enough. The business is growing. Marketing is becoming more complicated. Sales wants more leads…
Marketing, Properly!08: Do We Need a Rebrand or Do We Have a Bigger Problem?
“We need a rebrand.” It’s an exciting sentence. It suggests change, progress, new beginnings and, almost inevitably, several meetings devoted to discussing…
Marketing, Properly!07: Why Does Our Competitor Look Bigger Than Us?
Have you ever looked at a competitor and wondered how they manage to look so much bigger, more established and more successful than you? Their website looks…
Marketing, Properly!06: Should Marketing Be Generating Revenue?
Should marketing generate revenue? Yes. There we are. Shortest episode we’ve ever done. Unfortunately, it’s a little more complicated than that. In Episode 6…
Marketing, Properly!05: Has Our Business Outgrown DIY Marketing?
Most businesses start by doing their own marketing. The founder writes the posts. Someone builds the website. A friend designs the logo. Someone’s nephew…
Marketing, Properly!04: Why Are We Getting Leads But Not the Right Leads?
“We need more leads.” It’s probably one of the most common sentences heard in marketing meetings. But what happens when you’re already getting plenty of leads…
Marketing, Properly!03: How Do I Know If My Marketing Agency Is Any Good?
How do you know if your marketing agency is actually any good? It’s a surprisingly difficult question. After all, agencies tend to be very good at one…
Marketing, Properly!02: How Much Should My Business Be Spending on Marketing?
How much should your business spend on marketing? Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance…
Marketing, Properly!01: Do I Actually Need a Marketing Director?
Do I Actually Need a Marketing Director? Your business is doing plenty of marketing. You’ve got a website, social media, perhaps an agency, some Google Ads, a…