03: How Do I Know If My Marketing Agency Is Any Good?
How do you know if your marketing agency is actually any good?
It’s a surprisingly difficult question. After all, agencies tend to be very good at one particular area of marketing: marketing themselves.
Impressive websites. Case studies. Awards. Strategic frameworks with reassuring names. And, quite possibly, an office dog with more LinkedIn followers than you.
In Episode 3 of Marketing, Properly!, strategic marketing consultant Sean Makin looks beyond the polished presentations and monthly reports to ask what businesses should really expect from their marketing agency.
We explore the…
The skinny
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