04: Why Are We Getting Leads But Not the Right Leads?
“We need more leads.”
It’s probably one of the most common sentences heard in marketing meetings. But what happens when you’re already getting plenty of leads — they’re just not very good?
Sales blames Marketing. Marketing blames Sales. The agency points proudly at a falling cost per lead. Meanwhile, the CRM quietly fills up with people who are never going to buy anything.
In Episode 4 of Marketing, Properly!, strategic marketing consultant Sean Makin asks whether businesses have become too obsessed with generating more leads when the real objective should be generating better opportunities…
The skinny
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