07: Why Does Our Competitor Look Bigger Than Us?

Marketing, Properly! · Sep 10, 2026 · 13m

Have you ever looked at a competitor and wondered how they manage to look so much bigger, more established and more successful than you?

Their website looks impressive. They’re constantly appearing on LinkedIn. Their branding is polished. Their case studies look fantastic. They seem to be everywhere. And yet you know the reality.

You may have more employees, more customers, more experience, more revenue — perhaps even a better product.

So why do they look like the market leader?

In this episode of Marketing, Properly!, Sean Makin explores the gap between the reality of a business and the way…