14: Do We Need More Marketing or Better Marketing?
“We need to do more marketing.”
Sales are slow?
More marketing.
The pipeline looks thin?
More marketing.
Competitors seem to be everywhere? Definitely more marketing.
More campaigns. More content. More advertising. More emails. More events. More leads. More budget.
But before increasing everything, there’s a question worth asking:
Do you actually need more marketing or do you need the marketing you’re already doing to work considerably better?
In this episode of Marketing, Properly!, Sean Makin looks at why increasing marketing activity isn’t always the answer to a growth problem and why…
The skinny
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