05: Has Our Business Outgrown DIY Marketing?
Most businesses start by doing their own marketing.
The founder writes the posts. Someone builds the website. A friend designs the logo. Someone’s nephew apparently “knows SEO”. And somehow, amongst all of this, a business starts to emerge.
There’s absolutely nothing wrong with DIY marketing. In the early days, it can be remarkably effective. But what happens when the business grows and the marketing approach that worked at £500,000 turnover starts looking rather less convincing when you're aiming for £5 million?
In Episode 5 of Marketing, Properly!, strategic marketing consultant Sean looks…
The skinny
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