02: How Much Should My Business Be Spending on Marketing?
How much should your business spend on marketing?
Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance Director and you may get a rather different percentage.
Possibly zero.
In Episode 2 of Marketing, Properly!, strategic marketing consultant Sean Makin tackles one of the most common, and most misunderstood, questions business owners, founders and Managing Directors ask about marketing.
Rather than reaching for a convenient percentage of turnover, this episode looks at a much more useful question: what are you trying to achieve, and what…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.