13: Why Doesn't Anyone Understand What Our Business Does?
“People don’t really understand what we do.”
It’s a surprisingly common problem.
The business has been operating successfully for years. It has customers, employees, products, services and plenty of expertise.
Everyone inside the company knows exactly what it does.
The problem is… nobody else seems to.
In this episode of Marketing, Properly!, Sean Makin looks at why businesses so often struggle to explain themselves clearly, and why the problem may go much deeper than the wording on the homepage.
Ask the Managing Director what the business does and you get one answer. Ask Sales and you get…
The skinny
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