01: Do I Actually Need a Marketing Director?

Marketing, Properly! · Aug 12, 2026 · 12m

Do I Actually Need a Marketing Director?

Your business is doing plenty of marketing. You’ve got a website, social media, perhaps an agency, some Google Ads, a CRM with several hundred mysterious features and, somewhere, a marketing plan that nobody has opened since February.

But who’s actually in charge of it all?

In the first episode of Marketing, Properly!, Fractional CMO and strategic marketing consultant Sean Makin looks at the difference between doing marketing and actually leading it, and asks when a growing business really needs senior marketing leadership.

We explore what a Marketing…