09: Should We Hire a Marketing Manager or a Marketing Director?
“We need someone to sort out the marketing.”
It sounds simple enough.
The business is growing. Marketing is becoming more complicated. Sales wants more leads. There are several agencies doing vaguely related things. And somebody has finally admitted that the CRM isn’t going to manage itself.
So, you need a marketing person. But do you need a Marketing Manager or a Marketing Director?
In this episode of Marketing, Properly!, Sean Makin looks at why these aren’t simply two versions of the same job with different salaries, and why hiring the wrong level of experience for the problem you’re…
The skinny
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