08: Do We Need a Rebrand or Do We Have a Bigger Problem?
“We need a rebrand.”
It’s an exciting sentence. It suggests change, progress, new beginnings and, almost inevitably, several meetings devoted to discussing slightly different shades of blue.
But what if the brand isn’t actually the problem?
In this episode of Marketing, Properly!, Sean looks at one of the most common assumptions growing businesses make: that changing the logo, colours, website and visual identity will somehow solve a much deeper commercial problem.
Because a genuine rebrand isn’t simply a new logo. It’s about how customers understand your business, what they think you’re good…
The skinny
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