10: Why Is Everyone in Marketing So Busy?
Ask a marketing team how things are going and there’s a reasonable chance you’ll hear one word: “Busy.”
Very busy. Incredibly busy.
Campaigns are launching. Content is being written. LinkedIn is being updated. Emails are being built. Reports are being produced. The CRM needs attention. There’s an exhibition coming up. And somebody has scheduled another meeting to discuss what happened in the previous meeting.
Everyone is working extremely hard.
So why is the Managing Director still asking: “What is Marketing actually achieving?”
In this episode of Marketing, Properly!, Sean looks at one of…
The skinny
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