11: What Should I Actually Expect From a Fractional CMO?
Fractional CMO. or Fractional Marketing Director, depending on which side of the Atlantic you’re standing.
It’s a title that has become considerably more common over the past few years. Unfortunately, the more popular it becomes, the less clear it sometimes seems to be what one actually does.
So let’s clear something up.
A Fractional CMO isn’t someone who does a fraction of your marketing.
They’re not supposed to arrive every Tuesday, write three LinkedIn posts, adjust a Google Ad and disappear again.
In this episode of Marketing, Properly!, Sean Makin looks at what business owners and…
The skinny
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