12: Are We Spending Too Much on Google Ads?
“We’re spending quite a lot on Google Ads.”
How much?
“About £8,000 a month.”
And is it working?
“We think so.”
Ah.
In this episode of Marketing, Properly!, Sean Makin tackles a question many business owners and Managing Directors eventually ask:
Are we spending too much on Google Ads?
The answer might be yes.
But you could also be spending too little.
Because the important question isn’t how much you’re spending. It’s whether you’re spending the right amount, and whether anyone can clearly explain the commercial return you’re getting from it.
Google Ads can be extremely effective. It can put…
The skinny
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