06: Should Marketing Be Generating Revenue?
Should marketing generate revenue?
Yes.
There we are. Shortest episode we’ve ever done.
Unfortunately, it’s a little more complicated than that.
In Episode 6 of Marketing, Properly!, strategic marketing consultant Sean looks at the relationship between marketing and revenue, and why it isn’t always as neat as the dashboards would have us believe.
Customers have an irritating habit of behaving like human beings. They see an advert, forget it, read an article, ask a colleague, listen to a podcast, visit your website, disappear for three months and then suddenly place an order on a Wednesday…
The skinny
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