Shows / Content Marketing, Engineered Podcast | TREW Marketing
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit…
Episodes
- Content Marketing, Engineered Podcast | TREW Marketing
Research Series | 2023 CMI Manufacturing Content Marketing Report
Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023. For part two of my two-part…
- Content Marketing, Engineered Podcast | TREW Marketing
Research Series | 2023 State of Marketing to Engineers
Gain insights on how engineers and technical buyers find and consume content to make purchase decisions. Christian Haight (a.k.a. CJ), Content Marketing…
- Content Marketing, Engineered Podcast | TREW Marketing
15th TREWversary, and Oh How Marketing Has Changed
Hear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years. To celebrate TREW…
- Content Marketing, Engineered Podcast | TREW Marketing
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for creating…
- Content Marketing, Engineered Podcast | TREW Marketing
GA4 is Here...It's Time to Bid UA Farewell Forever
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4. If you've logged into your Google…
- Content Marketing, Engineered Podcast | TREW Marketing
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors. Cory Boone, Technical…
- Content Marketing, Engineered Podcast | TREW Marketing
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference. TREW Marketing Senior Brand and Content Strategist…
- Content Marketing, Engineered Podcast | TREW Marketing
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
Can AI tools help to develop content targeted to engineers and technical buyers? The landscape is exploding with generative AI tools for content marketing. But…
- Content Marketing, Engineered Podcast | TREW Marketing
The Path to Achieving Corporate Thought Leadership
We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership? Lisa Gately from…
- Content Marketing, Engineered Podcast | TREW Marketing
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better conversationalist…
- Content Marketing, Engineered Podcast | TREW Marketing
From Marketing Book Group To Corporate Cohesion
Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most respected groups…
- Content Marketing, Engineered Podcast | TREW Marketing
eCommerce for All Manufacturers
eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets. When you think…
- Content Marketing, Engineered Podcast | TREW Marketing
Why Does Keysight Have a Resident Geek?
Learn how Keysight connects with engineers through owned and external communities. Daniel Bogdnoff is a technical content marketing leader best known as the…
- Content Marketing, Engineered Podcast | TREW Marketing
Trends at TREW Marketing
Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients. Most of us are deep into marketing planning for…
- Content Marketing, Engineered Podcast | TREW Marketing
2022 Fall Marketing Conference Round-Up
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit. In this…
- Content Marketing, Engineered Podcast | TREW Marketing
Influencer Marketing in Electronics and Semiconductor
When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why. Stuart Cording is a…
- Content Marketing, Engineered Podcast | TREW Marketing
Edgy Authenticity in Cybersecurity
Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership. When you fire up a Zoom call for a…
- Content Marketing, Engineered Podcast | TREW Marketing
Lasso Your Content Chaos
Learn how to take a strategic and proactive approach to content planning. Jennifer Dawkins, Vice President of Account Services at TREW Marketing, is an expert…
- Content Marketing, Engineered Podcast | TREW Marketing
Gratitude Culture as a Competitive Differentiator
Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates. Lisa Ryan has the unusual title of Chief…
- Content Marketing, Engineered Podcast | TREW Marketing
2022 Content Marketing World Industrial Summit Preview
Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing World. On this…
- Content Marketing, Engineered Podcast | TREW Marketing
Nimble Event Strategy with Garrett Burnett
With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events. Garrett Burnett, Head of Global Events…
- Content Marketing, Engineered Podcast | TREW Marketing
Maximizing Membership in an Industry Association
Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website and invest…
- Content Marketing, Engineered Podcast | TREW Marketing
The Scrappy Solo Tech Marketer
Executive buy-in, fractional investor support, and intern talent help a solo tech marketer succeed. Diana Van Dusen, Marketing Manager at Azumo, has worked in…
- Content Marketing, Engineered Podcast | TREW Marketing
Video Marketing with Friends in Manufacturing
Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness. Eddie Saunders…
- Content Marketing, Engineered Podcast | TREW Marketing
Ramping Up in a New B2B Marketing Role
Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly? Alicia Keene, Inbound Marketing…
- Content Marketing, Engineered Podcast | TREW Marketing
Moving to Google Analytics 4
Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data. Keith Moehring…
- Content Marketing, Engineered Podcast | TREW Marketing
How Manufacturing Marketers Impact Rep Growth with Ellen Albright
Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack. Ellen Albright…
- Content Marketing, Engineered Podcast | TREW Marketing
Company Culture Communication with Lee Chapman
Learn how companies define, reinforce and promote their culture to recruit and retain talent. Lee Chapman, TREW Marketing President and brand guru, knows that…
- Content Marketing, Engineered Podcast | TREW Marketing
ABM Readiness, Measurement, and Winning Tactics with Joe Quinn
Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs. Joe Quinn, Senior Account-Based…
- Content Marketing, Engineered Podcast | TREW Marketing
A Technical Leader's Inbound Marketing Journey with Matt Eurich
Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing? Matt Eurich, COO of Genuen and…
- Content Marketing, Engineered Podcast | TREW Marketing
Evolve Your Google Adwords Strategy with Glenn Schmelzle
The Google Adwords platform has grown tremendously in sophistication. Are you keeping up? Glenn Schmelzle, Founder and VP of Lead Generation for Marketing…
- Content Marketing, Engineered Podcast | TREW Marketing
Communicating Through Body Language With David Schneer
David Schneer is a Ph.D., CEO, and Body Language Master Trainer at The Merrill Institute. Through conducting qualitative focus groups in the electronics…
- Content Marketing, Engineered Podcast | TREW Marketing
Manufacturing Marketing Research Findings with Lisa Beets
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Lisa Beets, Research Director for the Content Marketing Institute (CMI)…
- Content Marketing, Engineered Podcast | TREW Marketing
2022 State of Marketing to Engineers Research Highlights with Christian Haight
The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a variety…
- Content Marketing, Engineered Podcast | TREW Marketing
Context Matters: Writing for Engineers with Adam Kimmel
Understanding the context of why and who makes all the difference when writing for engineers and technical buyers. Adam Kimmel, Principal Technical Content…
- Content Marketing, Engineered Podcast | TREW Marketing
2021 Wrap Up and Look Ahead to 2022
Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Marketing…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Miniseries | Successfully Pitching Media with Lisa Peterson
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Miniseries | Using Newswires in Your Media Strategy with Glenn Frates
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Miniseries | Connecting Via Online Communities with Erik Jansen
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Miniseries | Match Your Marketing Goals to Advertising Products with Patrick Carmody
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Miniseries | Intro to Advertising for Technical B2B Companies with Lee Douglas
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Miniseries | Engaging Technical Editors with Gary Lerude
In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade…
- Content Marketing, Engineered Podcast | TREW Marketing
Your 2022 Marketing Planning Guide, Jennifer Dawkins
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Jennifer Dawkins, TREW Marketing VP of Account Services, has spent two…
- Content Marketing, Engineered Podcast | TREW Marketing
Misconceptions About Engineering & Scientific Buyers with Sandy Williams
Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry. Sandy…
- Content Marketing, Engineered Podcast | TREW Marketing
Using a Data-Driven SEO Approach with Kyle Roof
Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings. Kyle Roof, SEO consultant, patent-holder, product…
- Content Marketing, Engineered Podcast | TREW Marketing
INBOUND 2021 Recap with Julia Fellows
Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode. Julia Fellows, TREW Account Manager, joined me to recap trending topics and…
- Content Marketing, Engineered Podcast | TREW Marketing
Digital Customer Engagement Maturity Model with Richard Barnett
How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long sales…
- Content Marketing, Engineered Podcast | TREW Marketing
Takeaways from 346 Marketing & Sales Books with Douglas Burdett
What recurring themes are found in 346 marketing and sales books? Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales…
- Content Marketing, Engineered Podcast | TREW Marketing
Secrets to Building a High-Peforming B2B Website With Erin Moore and Jamie Tokarz
While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website. Erin Gleeson…
- Content Marketing, Engineered Podcast | TREW Marketing
Overcoming Imposter Syndrome in Manufacturing Marketing with Sam Morgan
As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the technical…
- Content Marketing, Engineered Podcast | TREW Marketing
Why B2B Companies are Adopting HubSpot
If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also walk…
- Content Marketing, Engineered Podcast | TREW Marketing
Engineer Transformed To Marketer With Chad Pasho
"I'm just a technical guy adapting to the new reality of content marketing." Chad Pasho, Business Development Director for Mechanical Solutions, has always had…
- Content Marketing, Engineered Podcast | TREW Marketing
Serving Engineers Through Visual Search with Matt Judge
Imagine you are a worker on an offshore oil rig and your machine goes down. You notice a part has fallen off and is broken. You need to figure out who…
- Content Marketing, Engineered Podcast | TREW Marketing
Acquisition Rebranding With Genuen Leadership
Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition. Mergers and acquisitions are an effective way to…
- Content Marketing, Engineered Podcast | TREW Marketing
Women In Electronics With Jackie Mattox
Research shows that diversity and inclusion leads to higher revenue and profits. How can corporations start from where they are to improve in these areas?…
- Content Marketing, Engineered Podcast | TREW Marketing
Serving Our Industrial Heros Through Content Marketing with Chris Grainger
With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them running. Chris…
- Content Marketing, Engineered Podcast | TREW Marketing
Shifting to Inbound Marketing in Acoustic Engineering with Sabrina De Veylder-Pahwa
Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic Engineering…
- Content Marketing, Engineered Podcast | TREW Marketing
Virtualizing the Field Sales Role in Electronic Components with Michael Knight
After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways. But should…
- Content Marketing, Engineered Podcast | TREW Marketing
April Fools Special: When and How to Newsjack
Tie your brand to a current event to boost brand recognition and reinforce corporate values. Lance Looper, TREW Marketing Brand and Content Strategy Director…
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | New Features & Key Takeaways with Julia Fellows
Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform. Julia Fellows…