Latest / Content Marketing, Engineered Podcast | TREW Marketing
Lasso Your Content Chaos
Learn how to take a strategic and proactive approach to content planning.
Jennifer Dawkins, Vice President of Account Services at TREW Marketing, is an expert in content planning for both start-ups and enterprise companies. When it comes to the latter, she's seen her share of Content Managers who are overwhelmed with requests and have no formal process for planning and prioritizing content projects. This leads to random acts of content, lack of insight into performance, and a ton of aging content which can be detrimental to the brand.
During the episode, Jennifer shares key steps in…
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